Article Author and Reviewer

What it is

Every website you add has its own article author, set in Settings, then Author. The author becomes the visible byline on published articles and the schema.org author in the structured data search engines and AI engines read. Without one, articles publish under your brand as an Organization with no named person behind them.

This is a per-website setting. Adding a second site does not copy the first site's author, so set it once per domain.

Why it matters

Autopilot cannot auto-publish without it. If a site has no author configured, autopilot holds every article in Review no matter what you set the Articles toggle to. We never publish under an invented name, so with nobody to attribute the article to there is nothing to publish. The autopilot panel warns you when this applies to the selected site.

The publisher logo helps rich results. The brand logo URL on the same page becomes publisher.logo in the structured data, which Google recommends for Article rich results.

Named authors are an E-E-A-T signal. Search engines and AI engines weigh experience, expertise, authoritativeness and trust. An article attributed to a named person with a title and a bio carries more of those signals than an anonymous one, and the bio renders as an "About the author" box at the end of the article.

What each field does

• Author name, the byline and the schema.org Person author. Leave it blank and we fall back to your brand as an Organization author. We never invent a person.
• Author title, shown after the name, for example "Senior Biomedical Scientist". Becomes jobTitle.
• Author bio, renders as the "About the author" box at the end of published articles. No bio means no box.
• Author URL, links the author box to a profile page you control.
• Brand logo URL, becomes publisher.logo. This is the ARTICLE logo, and it is separate from the white-label logo used on PDF report exports, see White-Label Report Branding.

Reviewer

The reviewer fields are for content where a second pair of eyes matters, for example health, legal, or financial topics.

The reviewer appears on an article only after a person actually approves it in Reviews. An article the AI quality gate approved on its own never claims a human reviewer, even when the fields are filled in, because saying an article was reviewed when nobody read it is a false claim. Fill the fields in, approve the article yourself or have a teammate approve it, and the "Reviewed by" line ships with the published page along with reviewedBy in the structured data.

The name shown is the reviewer you configure here, not whichever teammate happened to click Approve. Set it to the person who is accountable for reviewing this site's content. Clear the field and the next approval removes the claim from the article.

Where to set it

Settings, then Author. Pick the website at the top of the page if you have more than one. The Getting Started checklist includes this step, and any website without an author shows a prompt on its detail page.